RECENT WORK
ONSCREEN PERSONALITY –– Tiana’s Bayou Adventure Drop
COMMERCE –– JoyJolt Mickey Cups
I hit add to cart SO fast when I found these really fun cups on Amazon, thinking they’d make great content. 4M views, 154k likes, TWO sell-out-on-Amazons, and one longterm brand partnership later, turns out I was right!
VIDEO EDITOR –– RIP Hushpuppies
This bizarre plot line showcases my ability to produce and edit video content in an engaging way about really weird, niche topics. I can craft and create stories!!! 676k views on Instagram about HUSHPUPPIES??? and 171.7k views on part two on TikTok? Not too shabby for something nobody cares about LOL!
DIRECTION –– Dressing Like a Celebrity in WDW
Here’s a fun example of my direction! A huge component of my recent work involved curating and directing content for another channel not directly affiliated with my personality. I had an idea to do a “Dressing Like a Celebrity in WDW” series, with my Olivia Rodrigo idea being our biggest hit! 4.4M views on Instagram, 329.7k on TikTok, 671k on YouTube Shorts. I pitched the concept, wrote the script and jokes, modeled the voiceover tone, wrote the shot list, and edited the video. It’s one of my favorites!
CONTENT CREATOR –– @dfbcassie
In January of 2024, I was allowed to make a branded Instagram account to represent the onscreen personality I am for DisneyFoodBlog! In only 5 months, I’ve reached 17.7k followers, which isn’t too shabby! Other brand-owned Instagram accounts launched in December of 2022, averaging around 21k followers after 17 months. In the past 90 days, I’ve reached 12.6M accounts, making 16M impressions. My follower growth in the past 90 days is up 125%. While it won’t be my account to keep in the future, I’m very proud of what this account has represented––engaging with real people who share a similarly weird sense of humor! I don’t have allotted time or requirements to run this account, so everything I have posted has been from my creativity & passion!
CONTENT CREATION & DIRECTION –– @ALLEARSNET INSTAGRAM
I’ve been directing the content for the @AllEarsNet Instagram for 8+ months, overseeing a 14.9% growth rate following a major transition for the brand. While I’ve been working on redirecting some of the content responsibilities to the brand’s cast, I’ve been solely responsible for the overall aesthetics, content direction, comment engagement, and tone of the Instagram.